NEWS RELEASE
March 14, 2010
SequentialT Embraces The Great Charity Challenge
At FTI's Winter Equestrian Festival
SequentialT Shirts Will be Sold to Raise Funds for
24 Participating Charities and SequentialT Founders Ride on March 20th
FOR IMMEDIATE RELEASE
Wellington, FL - March 14, 2010 - SequentialT has embraced the philanthropy of the "The Great Charity Challenge," a team riding event to benefit 24 specially selected charities slated for March 20th, conceived by Equestrian Sport Productions, producers of the FTI Winter Equestrian Festival (WEF). Long sleeved SequentialT t-shirts and short sleeve polo shirts will be sold to raise added funds for the 24 participating charities. SequentialT founders, Peter Kraft and Tracy Howe along with teammate Olympic Gold Medalist Will Simpson will ride in the event, Peter Kraft, founder and President of SequentialT (www.sequentialt.com) announced today.
The inaugural Great Charity Challenge on Saturday, March 20, at 6 p.m. at the Palm Beach International Equestrian Center will benefit two dozen charities with Palm Beach County connections. The event, conceived by ESP President Mark Bellissimo and his eldest daughter Paige, will be a three-person relay race, with each team composed of two junior/amateurs, anchored by a world-class or Olympic rider. Participating world-class riders include 2008 U.S. Olympic gold medalists Laura Kraut of Wellington, McLain Ward, Beezie Madden, and Will Simpson as well as Rodrigo Pessoa of Brazil and Eric Lamaze of Canada, and Olympian Lauren Hough, in a unique show jumping competition. All prize money is donated to charity.
According to Kraft, "Entering the Great Charity Challenge simultaneously fulfills three dreams," Mr. Kraft observed. "It's an opportunity to competitively ride in the debut of this prestigious event, a chance to apply the 'compassionate capitalism' principle that lies at the heart of SequentialT by raising funds for worthy charities, and a statement of personal and professional support for the equestrian community and the FTI Winter Equestrian Festival."
Peter Kraft, Tracy Howe, Katherine and Mark Bellissimo
of Equestrian Sport Productions
Each custom-printed shirt features SequentialT's iconic numbering system and a unique Great Charity Challenge logo that serves as a tangible symbol of support for a team and a way for fans to connect to one another. Kraft points out "that even the riders will be wearing the SequentialT shirts, which highly is unusual." Using materials that are organic, ethically made and manufactured solely using sustainable energy generated from wind or solar power, charities are encouraged to sell additional shirts since each shirt sold contributes directly to their coffers.
The 24 selected charities are (in alphabetical order): Amanda J. Buckley Give A Smile to A Child Foundation; American Red Cross - Greater Palm Beach Area Chapter; A Second Chance Puppies and Kittens Rescue; Boys and Girls Club of Wellington; Caridad Center of Boynton Beach; Children, Hope, and Horses; Equestrian Aid Foundation; Families First of Palm Beach County; Firefighter/Paramedics Benevolent Fund; Hannah's Home of South Florida; Humane Equine Aid & Rapid Transport; Hospice of Palm Beach County; Jewish Adoption and Foster Care Options; Just World International; Law Enforcement Assistance Foundation (LEAF); Leukemia & Lymphoma Society; MS Cure Fund; Panther Ridge Conservation Center; Right to Play; Stand Down House; Step by Step Foundation; Vinceremos Therapeutic Riding Center; Wellington Community Foundation; and YMCA of the Palm Beaches.
The charities will divide at least $400,000 in prize money with the winning team earning 30 percent of the total donations, a minimum of $120,000. Second-place earns at least $80,000 (20 percent) and third place will receive at least $40,000 (10 percent). The remaining 21 charities will split the balance, with each charity guaranteed at least $7,800.
For tickets to the Great Charity Challenge or more information on the FTI Winter Equestrian Festival, visit www.equestriansport.com or call 561-793-JUMP (5867).
SequentialT is an affinity marketing company that creates scalable, viral marketing campaigns for its clients. "SequentialT exists to facilitate 'good guy' affinity marketing and to leverage existing brand awareness and customer loyalty onto a global level," Mr. Kraft noted. "We want to leverage the humanity and personal impact of the FTI WEF equestrian brands to link all of us together in support of worthy causes. We understand this process as 'compassionate capitalism.' "
SequentialT LLC is headquartered at 7 Washington St., Morristown, NJ, 07960.
PRESS CONTACT: Fern Flamberg, 1-212-961-1769, fflamberg@yahoo.com,
Diane Terman Public Relations, 47 East 77 Street, NY, NY, 212-744-6055