WHAT IS SHOW JUMPING?

The Olympic sport of Grand Prix Show Jumping is best described as a cross between the excitement of Thoroughbred racing and the sheer daring of the downhill slalom. The combination of horse and rider - of concentration and power - provides emotion and excitement that no other sport offers. Woman is equal to man in the execution. The horse has the power; the rider the control. There is no sport equal to this unity between horse and rider. Together, this team competes as one.

The jumpers hit racehorse speeds between fences up to 6’ in height and better than 5’ wide! The rules of the game are simple: jump an obstacle course of fences set on a twisting, turning course without dropping a rail or falling off and within the time allowed to qualify to come back for the jump-off round – the sport’s version of sudden death overtime. In the jump-off round, precision and speed are of the essence. The horse with the fastest time and the fewest jumping faults is declared the winner.

The equestrian sport of Show Jumping (Hunters & Jumpers) spans history, speaks all languages and transcends age and gender with a contagious spirit. It is unique in its beauty and grace. It is family oriented. It instills dedication, courage, confidence and commitment. This remarkable sport has gathered rapid momentum over the past decade and has become an immensely popular and highly visible spectator sport. Its international peers consider the United States as one of the world’s greatest show jumping powers.

WHO IS THE EQUESTRIAN AUDIENCE?

The equestrian audience consists of owners, riders, trainers, grooms and spectators.

Equestrian Sports Participant Demographics

(Source:USA Equestrian: Profile of 80,000 members and on-site audiences):

Industry statistics indicate that females comprise the majority (85%) of USA Equestrian participants. The average age is 39 years. Other factors include the following:

• Estimated consumer expenditures by USA Equestrian membership each year: $2 billion

40% report an individual income in excess of $150,000 per year.

80% have a minimum four-year college degree.

The average home value is $412,000.

81% own their primary residence outright.

15% own a second home.

43% travel on airlines more that 16 times per year.

78% are members of a frequent flyer program.

97% hold one or more credit cards.

55% of the automobiles owned were purchased last year.

Average number of equestrian events participated in each year: 14.

Average number of horses owned: 5.

GENERAL U.S. POPULATION/EQUESTRIAN DEMOGRAPHICS

The number of people over the age of 12 in the United States who ride a horse at least once every year: 27,000,000.

The number of people over the age of 12 in the United States who ride a horse on a regular basis: 14,580,000.

The number of horses owned in the United States: 6,900,000.

Total attendance at sanctioned horse-related events: 88,000,000.

The number of horse owners in the United States: 2,200,000.

The average annual income of individuals who subscribe to English style of riding equestrian magazines: $105,900.

The percentage of equestrian sports enthusiast who regularly purchase goods and apparel through mail order catalogues: 60.2%.

The ratio of horse owners whose annual income exceeds $100,000 to non-horse owners who earn more than $100,000 per year: 4 to 1.

The ratio of equestrian sports enthusiasts who own other pets (primarily dogs and cats) to the general population: 3 to 1.

WHY TARGET MARKETING IN SHOW JUMPING?

Current involvement of Fortune 500 and blue-chip companies demonstrates the ability of show jumping sponsorships to deliver results. These companies have found that repeated, highly visible impressions of their trademark in this affluent environment establish priceless product identity and consumer loyalty.

Gain exposure with an important market group

Associate with the best events the sport has to offer

Affiliate with the prestige, affluence, experience and tradition of show jumping

Show Jumping events are where the world’s top riders, horse aficionados, spectators and celebrities gather for world-class competition and entertainment.

SPONSORSHIP IN SHOW JUMPING PROVIDES:

Media Management – Effective media and television exposure. Solid television and press coverage through the schedule of events.

Depth – The communication of sponsor message to target demographics.

Relationship Enhancement – On-site facilities for personal contact with customers, business associates, investors and employees.

Direct Financial Benefit – Generation of revenue through promotions. As a sponsor you will be able to utilize Show Jumping and its related events as a vehicle for promotional and advertising activity.

In addition to these benefits, sponsors are able to champion patriotism through direct tie-in programs that help develop American athletes for International competitions: Olympic and Pan American Games, World Cup finals and other International Championships. Helping American athletes reach new heights and capture global glory in this high-spirited sport is a growing sponsorship choice of the nation’s corporate champions.

Reach A Targeted Audience That Only Show Jumping Offers!

The CN Winter Equestrian Festival
“The Largest, Longest-running Equestrian Sporting Event in the World”

Past and Present Sponsors of the WEF

DIAMOND SPONSOR $75,000-$150,000

The most coveted Premium Level is the Show Title Sponsor for one week of the CN Winter Equestrian Festival. This Premium Sponsor Level has Limited Availability and includes Internationale Arena Jump Signage, Entertainment and Hospitality Privileges.